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Tampilkan postingan dengan label newspapers. Tampilkan semua postingan

Minggu, 26 Juni 2011

The Decline Of The Local Newspaper

I have recently been hearing about how our local newspapers (in the UK) are falling into decline due to a raft of competition from various alternative media sources such as the internet.

I live in Birmingham and I am the type of person who loves to play and watch sports. Where I live we have a famous Saturday nights sports paper which arrives in the shops at around 6pm, it is called The Sports Argus and is pink in colour. This paper has been a must buy for my family for as long as I can remember and it includes all of the days football results and the latest football tables. It also has match reports from all of the local teams as well as a lot of information about other sports including the horse racing and its results. This paper will no longer be available as it appeared in the shops for the last time around three weeks ago.

A few years ago the first place to read about these results and to see the updated football divisions was via this newspaper. This is no longer the case of course. We are now able to view this information almost immediately after each football match has finished on either satellite television, the internet or even on our mobile phones. Less and less people are now purchasing this particular paper which is a shame as I had continued to do so and will miss it!

Other potential reasons for a decline in our local newspapers could include the fact that they are no longer that local, if you know what I mean. As an example some of the papers include lots and lots of national news items and only a few about local stories and events. The reason we are purchasing the paper is to find out about what is going on in our own area, if I want to know about national items I would of course buy one of the national newspapers.

A number of our local newspapers have been taken over by some of the big news corporations who have reduced the amount of pages in each edition and who have also reduced the amount of copies which are printed. What they did not reduce of course was the price, therefore they are expecting us to pay the same price for less pages and less news.

We are now also able to watch the news twenty-four hours a day if we want to and if we of course have access to satellite television. This has had a huge negative impact on the local newspaper sales.

Advertising revenue has greatly reduced in recent years for these local newspapers, this has also been a reason which has resulted in some of them deciding to stop printing.

In my opinion if the local newspapers are going to survive they need to fight back. They should become as is their name, more local. By all means include the main two or three national news stories but ninety percent of the items should be about the local area and its people.

Advertising rates should be made more affordable with perks to encourage people to become long term business partners and advertisers, such as free features of their business from time to time. I would also include some interesting competitions and offers off different products.

Kamis, 21 Oktober 2010

Legacies Are Societal Actions

Have you ever thought that you have not done much with your life? During a recent conversation with a very dear friend, she expressed this very same sentiment. I was astounded that this energetic, high family and work ethic person had this negative self-image, but pleased that she felt comfortable sharing this thought.

Quickly, I began to ask her questions about all of the “Legacies” that she had left in this world during the last 60 plus years. Since her retirement, she relocated to be near her daughters, grandchildren and in-laws to support them. This support included taking her grandchildren to necessary school functions, being there for them after school while still being actively involved in her church and local civic organizations. Her high values, unselfish and positive attitudes to overcome life’s challenges became a rock for her family and friends. As we continued to talk, she expressed several times how I made her feel much better. Her honesty provided me with the opportunity to return one of the many legacies that she had shared with me during our 30 plus year friendship.

After our conversation ended, I began to wonder why someone with such incredible gifts and who had personally left countless individual legacies with so many people had such feelings of inadequacy?

Possibly, the presence of the media from local newspapers to television to the Internet may contribute to the development of these feelings. When we hear and see the success of others who have reached high positions whether in business or government, we may start comparing our accomplishments with these high profile media persons. Unfortunately what happens is that many of our “average” citizens fail to understand that it is these average citizens who are the backbone of this country and without their legacies we would not be the country that we are. Plato recognized the importance of citizens over 2000 years ago when he wrote, “ This City is what it is because our citizens are what they are.”

Each of us lives a legacy, not when we are gone from this earth, but when we are here. Our legacy may be something as simple as a smile to a complete stranger to taking the time to help a friend or co-worker through a difficult situation.

Just imagine what the world could be like if everyone looked at every interaction as an opportunity to leave a legacy? What would happen to your personal relationships if you intentionally acted with the desired end result to make each and every interchange one in which you left a legacy that the other person could build upon and then later share with another? Or how about at work? What additional heights could your team reach and how much stronger would your organization be by such “Legacy Leaving Actions”?

With the aftermath of Hurricane Katrina and the fourth anniversary of 9/11 on the horizon, the American public is being reminded of the importance of legacies. Citizens both private and corporate across the country are demonstrating “Legacy Leaving Actions” by donating their time and resources to help those affected by this natural disaster. Through the stories of those who survived 9/11 and those who didn’t, again, American citizens can hear and even see how they, average American citizens, left legacies during that fateful day which changed our country forever.

Legacies are intentional societal choices that we make every day. By being aware of these choices, makes us better citizens, better parents, better friends and ultimately makes for a better world for our children and the next generation. So as you venture forth today or tomorrow, ask yourself “Where can I leave my legacy?” and “How will that legacy benefit another citizen?”

619 Words

Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com

This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).